Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow.

Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Google Performance Max has become the hub of the company's advertising system, but marketers continue to express concerns about transparency while using the platform. Performance Max's "black box" has ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

In June, Google moved Offerwall out of its AdSense beta, making it available to all. Now, if you are using Offerwall, Google will opt you into Offerwall optimization. Offerwall messages allow your ...

NEW YORK, NY / ACCESS Newswire / January / Infillion, the industry's first agent-native media execution platform, today announced a strategic partnership with Yobi, the leading behavioral AI company.

Free Audit Reveals Wasted Spend in Branded Search Campaigns; Search Engine Land Partnership Delivers Expert Insights and Live Webinar Toronto, Ontario--(Newsfile Corp. - March 24, 2025) - BrandPilot ...