Any social media specialist or digital marketing manager will tell you that the key to their success for their clients is data. We love data. We like to know how many unique visitors have visited our ...

Daniel Waisberg, Analytics Advocate at Google, broke the news on his Google+ page yesterday that Google Analytics data can now be viewed from your Google+ Page dashboard. Pretty cool new addition to ...

If you’re a typical website owner/manager or marketer you probably often find yourself clicking through Google Analytics, digging for information, getting buried in data, and then doing it all over ...

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How ...

Google Analytics is such a powerful tool, its huge feature set can often be intimidating for novice users. Now, however, with today’s launch of the creatively named Google Analytics Solution Gallery, ...

This post outlines how to use Google sheets to set up, customize, and automate an e-commerce specific Google Analytics dashboard for your business. Google sheets presents an opportunity for Google ...

If your company's Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear in your dashboard, showing the number of new visits, unique visitors, and ...

Google Analytics is a powerful marketing tool for business managers to track the performance of their online marketing activities. What makes Google Analytics even more valuable for business managers ...

Google Analytics is the gold standard for monitoring the success, traffic, and audience demographics of your website or mobile app. You may even be one of the 30-50 million people using the platform.

Daniel Waisberg, the Analytics Advocate at Google, posted on his Google+ page a new feature that rolled out within the Google+ Local Admin Dashboard screens. Now, if you link your Google+ Local ...