SEO strategies that work for Google may not always translate directly to success on Baidu, China’s dominant search engine. As businesses increasingly look to tap into the massive Chinese market, ...

Google's Martin Splitt answers whether adding an audio version of a blog article will impact the page's search ranking. Adding audio to blog posts won’t boost SEO directly. Audio enhances user ...

For years, Google’s predictable, and at times too easily gamed, ecosystem created an illusion that SEO success came from creating any and all content and checking boxes rather than understanding users ...