Approving or declining a Google recommendation like changing a bidding type can influence a brand’s optimization score (OptiScore) when running search campaigns. Applying 10 recommendations increases ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Google's John Mueller was asked about over-optimization and if that can cause issues for ranking in Google Search. John replied saying, "Sometimes "over optimization" does drift towards "SEO-spam"." ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

In June, Google moved Offerwall out of its AdSense beta, making it available to all. Now, if you are using Offerwall, Google will opt you into Offerwall optimization. Offerwall messages allow your ...

Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging ...

In a significant move to empower Toronto’s vibrant small business community, Seo Marketing Toronto today announced the official launch of its ‘Google My Business’ Optimization Service. The new service ...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight the specific competitive pressures impacting impression share. Why we care. This ...

The Google Shopping landscape is full of poorly executed ads. In fact, I've observed that 9 out of 10 setups fail to produce optimal results. Feed optimization in Google Shopping is essential. It is ...