PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.

But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Here’s everything you need to know about Google’s Performance Max ...

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing ...

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max ...

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Back in October, we saw signs of the ability to use data exclusions on Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on.

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...