Brands avoiding X for any reason may unknowingly be purchasing advertising on the platform through Google Ads. Jonathan D'Souza-Rauto, a martech and ad-tech consultant in the UK, described in a ...

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have it. On Wednesday, Criteo announced a partnership with Google Search Ads ...

Google has removed its long-standing unified pricing rules in Google Ad Manager, once again allowing publishers to set different price floors for Google demand versus other programmatic buyers. What ...

Google reportedly plans to expand an outdoor advertising business in Germany using a programmatic ad-buying process and lots of data. The digital screens are in public spaces such as train stations, ...