Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency. Google Ads will aggregate misspelled queries in search term reports. Negative keywords will ...

Google announced new features in AI Mode, thanks to its Gemini 3 integration.

Google’s Gary Illyes published an new How Search Works video that gave an inside look into how search queries are interpreted and ranked. Gary’s presentation shows an outline of the ranking process ...

“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last ...

Back in May, Google announced updates to shopping in AI Mode. One of those announcements is to help you narrow down your AI ...

SAN FRANCISCO, California — Google on Friday began letting people turn online searches into conversations, with generative artificial intelligence providing spoken summaries of query results. With ...

Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to improve ad performance and give ...

If you've recently optimized your Web site for search engine crawlers and expected to see your Web site jump in the rankings but it hasn't yet, don't despair. Maybe you're wondering: What's wrong?

At its Cloud Next conference, Google is showing off a new AI engine for AlloyDB that enables developers to embed natural language questions in SQL queries. Google is enhancing AlloyDB, its fully ...