When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer strategies to turn the tide and defeat the enemy. Guerrilla ...

Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...

In the age of digital marketing, small businesses can create personal and memorable engagements with customers for a much more affordable price than ever before. Guerrilla marketing does exactly that.

Undercover marketing seeks to influence buying decisions without tipping off the consumer about the manipulation. Also labeled buzz, guerrilla marketing or stealth marketing, these tactics take four ...