The pre-roll is often a favorite item for a cannabis smoker, and the numbers confirm its growing popularity. As a fast-growing category in the U.S., pre-rolls are boosting cannabis sales and growth ...

The story does not begin inside a corporate innovation lab or a venture-backed tech campus. It starts on June 18, 2016, during a Call of Duty match, when Zen Dispensary co-founder Justin Kruidenier ...

Forbes contributors publish independent expert analyses and insights. Javier Hasse is a cannabis and psychedelics reporter and book author. Once dismissed as a beginner’s crutch for people who ...

The cannabis and hemp industries are in a period of turbulence. Prices have compressed, regulations remain unpredictable, and consumers are becoming more discerning. Yet even in this uncertainty, one ...

Pre-rolls have been a sought-after product from the moment Ohio launched its recreational cannabis program in Aug. 2024, even as it took almost a year for them to land on shelves. Andrew Rayburn, ...