Fender found out that 50 percent of beginner guitar players are women. The study also points out at the emotional benefits of playing an instrument. According to a new study by Fender, the diversity ...

When Fender chose artists to represent its iconic Stratocaster guitar in a new marketing campaign, it didn’t go with the usual Strat-slingers. You won’t see Pete Townshend windmilling or Eric Clapton ...

In a South Austin studio that feels more like a chic garage, women are seated in a circle strumming their way through the chord changes of Janis Joplin's "Mercedes Benz." "Oh, Lord, won't you buy me a ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Fender CEO Andy Mooney has spoken again of his "shock" at discovering half of new guitar players ...

Sue Foley’s 2024 album One Guitar Woman has been heaped with praise, earning Grammy and Juno nominations for best blues album. It’s overdue recognition not just for Foley, but for the women she pays ...

"I want it!" squealed 13-year-old Hiiaka Kaneao, pointing to a sparkly, hot pink, star-shaped bass guitar hanging inside a pink fur-lined booth. Her high-pitched voice is music to the ears of the ...

As the guitar industry strives to keep up its post-pandemic momentum, manufacturers are making inroads with women, who make up an increasing percentage of new players. By Steve Knopper In a TikTok ...

Bonnie Raitt's upcoming St. Augustine concert gives us something to talk about: guitar heroines. Where are they? Heroes are easy to name - Eric Clapton, Jimi Hendrix, Jimmy Page - but thinking of a ...