Understanding how videos go viral is creators’ holy grail — and for obvious reasons: Crack it and they’re guaranteed perpetual fame, and with it, potentially lots of money. Naturally, given those ...

Being a gentleman of a certain age, I’ve always worked on the assumption that the youthful attractions of TikTok are not really for me. As Facebook and Instagram have both grown older, China’s ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 day 22 hours ago By Ad Age and Creativity Staff - 1 day 22 hours ago By Donna Speciale - 1 day 23 hours ago By Ad Age Studio 30 - 2 ...

The pandemic has affected businesses worldwide, but one of the most surprising success stories has to be the rise of TikTok, the short-form video app. The platform is now stealing viewer attention ...

Fashion content is hugely popular on TikTok, where users post outfits and buy featured items. A report from 'Gen Z' influencer agency Fanbytes breaks down how fashion brands can go big on TikTok The ...

Forbes contributors publish independent expert analyses and insights. I noticed how #BettyWhiteChallenge kept popping up in my own feed as other comedians, news agencies, celebrities, and other famous ...

The timelines on your Instagram accounts have probably been flooded recently with women posting black-and-white pictures of themselves. The premise of the viral trend comes as a way for women to ...

You deserve to be paid for the amount of time you spend on TikTok, and Cash App is making it happen — sort of. The mobile payment service is running two different TikTok giveaways during the month of ...

Olaplex, which launched in 2014 making premium hair care products, was content growing its biz purely by word of mouth among stylists online. But when it started investing in paid media earlier this ...