I’ve always loved playing with hashtags. I can proudly say I was an early adopter (I can’t say the same about Facebook but I do love using hashtags on Google Plus). I’ve been using hashtags for ...

TikTok recently pulled a tool that allowed researchers and others to study the popularity of hashtags on its app. The change, first reported by The New York Times, came shortly after researchers ...

The origin of the hashtag can be traced to identifying key words in computer code. From there it evolved to tagging topics or groups in early chat rooms. This bottom up approach to categorizing ...

With the rise of the hashtag à la Instagram, Tumblr, Twitter and, now, Facebook, the question is, how can the classification utility be used to make sense of data from a cross-channel attribution ...

Twitter (now X) and hashtags are inseparable. But for most marketers, hashtag strategy remains stuck in a 2015 mindset: stuff your tweet with trending tags and hope for the best. That approach doesn’t ...