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This search recently edged out "cake" in popularity on YouTube: "autonomous sensory meridian response." ASMR, as it's called, refers to "head tingles" that result from hearing interesting sounds — ...

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The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...