Hotels.com has launched a new campaign with its first-ever mascot, a hotel desk bell-inspired character called Bellboy, and is celebrating with a members-only sale offering 25 percent off hotel stays ...

Hotels.com debuted a global ad campaign, “Introductions,” that casts itself as a “matchmaker” for travelers and hotels, the company announced Tuesday. The ads, produced in partnership with New ...

Google Ads has introduced a new campaign type designed to help advertisers better manage hotel ads. Hotel campaigns are a continuation of Google’s marketing efforts that began in 2010, when sponsored ...

Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will discontinue the creation of ...

Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel. Google is retiring its commission-based bidding for Hotel Ads in October 2024.

On today’s pod we talk about Ritz-Carlton’s award winning video, Iberostar’s climate concerns, and lessons on AI from startup investors. Good morning from Skift. It’s Friday, June 27. Here’s what you ...

Google Travel and Search are rewriting the rules for ads when it comes to traveling, in preparation for post-pandemic customers. That’s based on recent reports detailing Google’s shift in direction ...

Photo Credit: Comedian Keegan-Michael Key is a Choice Hotels spokesperson, shown here standing on a luggage cart. Choice Hotels Choice Hotels International is again turning to comedian Keegan-Michael ...

Hotel ads appear when a traveler searches for a hotel on Search or Maps. These ads appear in a hotel booking module that can show photos of the hotel, amenities, prices, and a link to book the hotel.