Plus: Can AI-Generated Works Be Copyrighted? Falling Consumer Confidence Translates To Less Spending, NIL Payments In New Spotlight, Kate Spade Partners With Equii ...

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AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...

Forbes contributors publish independent expert analyses and insights. Insights on board, CEO, and C-level marketing strategy issues Understanding who to sponsor starts with understanding the brand.

Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s ...

Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s not for the first time (or the last). During the COVID-19 pandemic, nearly ...

Search evolved quickly throughout 2025 as AI systems became a primary route for information discovery, which, in turn, reduced the consistency and predictability of traditional organic traffic for ...

To paraphrase Thomas Paine, these are the times that try marketers’ souls. CMOs this year have faced uncertainty around the future of TikTok in the U.S., antitrust challenges to Alphabet and Meta, ...

AI is reshaping how every industry operates, and marketing is at the center of that transformation. For CMOs, the conversation has shifted from what AI can do to what AI can deliver. Because although ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...