By 2027, retailers everywhere will scan 2D barcodes at checkout. It's time for brands to decide how they will update ...

Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...

2D barcodes enable traceability and authentication for modern commerce, but they require strong data foundations, from supplier to consumer. In association withGS1 US The world’s first barcode, ...

The UPC barcode, appearing as a sequence of vertical lines on a product label, revolutionized the retail industry 50 years ago by automating price lookup at checkout. While the technology has endured, ...

June 26, 1974 was an historical milestone that changed the shopping experience: That’s the date the first item was ever scanned with a barcode. Juicy Fruit gum at a supermarket in Troy, Ohio, became ...

GS1 Sunrise 2027 is a global initiative by GS1, the organization responsible for barcode standards, to transition from traditional one-dimensional (1D) barcodes, such as EAN/UPC, to two-dimensional ...