Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. Keyword lists are messy. They contain every little ...

What is a keyword modifier? A modifier is a word that in combination with your core keyword creates your long tail strategy (definition by Dan Thies). Most often a thematic modifier can be: a word of ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. In today’s digital age, SEO isn’t an optional marketing strategy ...

Opinions expressed by Entrepreneur contributors are their own. If you’ve got some successful keyword research and PPC advertising under your belt for your own website, why not capitalize on that and ...

Yes, there is someone at the heart of every marketing department that is determined to come up with more acronyms, because that always makes everything better. We’ve already got top of funnel content, ...

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