Executive Vice President, Partner at Dezenhall Resources, Ltd. a crisis management and public affairs firm based in Washington, D.C. Reputation management is about controlling or shifting perception ...

Reputation now depends less on direct communication and more on how you’re interpreted by generative AI models.

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. We also need to care about AI. In this article, you will ...

The first 24 hours of a PR crisis can make or break your brand. Learn how to best strategize this crucial span of time with reputation management tips from a PR pro.

In the digital age, maintaining a positive online reputation is crucial for businesses, as customer reviews on the internet heavily influence brand perception and purchasing decisions. This article ...

Online Reputation Management (ORM) is the strategic process of shaping how individuals or businesses are seen across the internet. At its core, ORM focuses on managing what shows up in search results, ...

In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues.

Reputation management is one way of outsmarting your competition, gaining new customers, building loyalty, and increasing sales. Reputation includes how your employees view working for your company, ...

Your company's reputation can disappear in an instant with one negative review, viral social media post, or news article. Today's consumers research companies online before purchasing goods or ...

Celebrity reputation management services focus on shaping public perception online. It also aims to protect and improve how the public views celebrities. The primary goal of these services is to build ...