Snap is quickly becoming the gold standard for augmented reality. About a year ago, the company released new ground segmentation Lenses. Since then the company has focused increasingly on expanding ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. As it continues to work on its advancing AR ...

Folks who make augmented reality lenses on Snapchat will soon have another powerful tool at their disposal: the LiDAR scanner on iPhone 12 Pro and iPhone 12 Pro Max. Snap has rolled out a Lens Studio ...

Get ready to upgrade your dance videos, because social media influencers like Dixie D'Amelio and Loren Gray teamed up with Snapchat's Lens Creators to create some brand new Lenses. The new Lenses work ...