If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Anna Baluch is a freelance writer from Cleveland, Ohio. She enjoys writing about a variety of health and personal finance topics. When she's away from her laptop, she can be found working out, trying ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Gary Angel is President and CTO at Semphonic. He co-founded Semphonic and continues to lead and develop the industry-leading online measurement practice. Under his leadership, Semphonic has become the ...

The Internet is now one of the most important sales and communications channels for many businesses. Using the Internet to sell, allows extremely cost effective customer generation as well as the ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

A persona is a detailed profile of a fictional person that represents a person with the characteristics of your target audience. These characteristics can include age, gender, religion, geographic ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the key reasons why web analytics matters for businesses. At present, ...

So, while my presentation was structured to speak to the "why," "how" and "who" of using Web analytics with e-mail marketing, I did not provide tactical details of using it for a particular program.

Web analytics isn’t what it used to be. A new breed of tools and technologies has led to a rebirth of analytical hopefuls, and well-known brands are hopping on board. Omniture is the largest ...