It’s been just over a year since YouTube launched YouTube Shorts — and the video giant says it’s still in the early days of capitalizing on the massively popular feature. As of this summer, YouTube ...

A year after turning on monetization, YouTube Shorts isn’t quite a TikTok killer, but it’s given creators a new revenue stream. A year after turning on monetization, YouTube Shorts isn’t quite a ...

YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership. This is a significant update for creators who earn income on ...

As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding Shorts into ...

Posts from this topic will be added to your daily email digest and your homepage feed. Merging short-form and long-form YouTube is how Shorts wins, but doing it without complicating and wrecking the ...

Anyone doubting that shorter is better, at least in terms of how social media is evolving the past couple of years, need only look at statistics measuring the booming popularity with the briefest bits ...

YouTube Shorts are about to get a longer playing time. The video platform’s TikTok-like short-form format will triple the maximum length of videos, boosting it from 60 seconds to 3 minutes. Starting ...

With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used ...

Bite-sized videos are a huge thing on the Internet these days. The trend started with TikTok and has expanded to YouTube, Instagram, and a few other places. It’s so popular that TikTok overtook Google ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...

YouTube is pushing the idea of the “multiformat” creator, who posts both TikTok-style short videos, as well as the longer videos YouTube is known for. Meanwhile, creators are eyeing something else: ...