IBM and Salesforce, a customer relationship management provider, have entered a partnership to bring together their artificial intelligence platforms. This partnership integrates IBM Watson’s ...

IBM Corp. said today it’s buying the database company DataStax Inc. in an effort to turbocharge the capabilities of its growing watsonx portfolio of artificial intelligence development tools. The ...

IBM is betting $11 billion that real-time data infrastructure will become as critical to AI deployments as databases were to enterprise applications. The company's just-announced acquisition of ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...