Personalization sits at the very heart of marketing performance improvement in B2B as well as in B2C companies. The latter camp has made enormous strides in recent years in being able to present ...

Since the IP address is allocated to some extent based on geographical information, it is possible to determine the location information "from where to access". However, this precision varies, ...

MaxMind is an internet mapping firm that matches IP addresses to physical locations. The practice is still a work in progress, and is not at all a reliable means of location information – sometimes, ...

A two-hour drive from the geographic center of the United States sits a quiet farmhouse near Potwin, Kansas. Joyce Vogelman Taylor’s grandfather built the house in 1902, and her father spent 85 years ...

Navigating ISPs, VPNs, myriad free Wi-Fi hotspots, mobile devices and carriers and remote work challenges can be daunting for even an experienced marketer. A typical scenario is when the B2B marketer ...