A youngster takes a whiff of a perfume at a shop in Patna’s Sabzibagh on Wednesday. Picture by Ashok Sinha Id fragrance is all around. As Muslims throng the markets in Patna to prepare for ...

Traditional attars are a new concept due to the recent surge in demand, but they have a long ancient history. The usage of ittars became popular in the new decade, mainly around the 2020s, as people ...

Kolkata's perfume lovers are embracing traditional ittar, a natural, alcohol-free fragrance. Crafted from flowers, herbs, and woods, these concentrated oils offer unique, long-lasting scents that ...

Ittar or attar is no longer about traditional strong fragrance. Today, it is being made to suit the modern world. The result is a fragrance that lingers on. Nice perfume,” complimented a colleague as ...

The traditional art of making herbal ittar(fragrance) is gradually getting replaced with chemical-based, not so labour-intensive perfume industry, finds out Shaheen ...

In the remote town of Kannauj, the perfume capital of India, traditional workers are struggling to keep their craft of ittar-making alive in the face of fierce competition from modern fragrance makers ...