ITV has announced a year-long on-screen identity project called ITV Creates, which will see the channel’s idents change every week. Launching on 1st January 2019, the project aims to reflect “the ...

A pug named Pugwash has proved a popular choice with viewers as a face on ITV's new selection of idents. ITV's new short promo clips are part of the broadcaster's major rebrand across the entire ...

Ahead of the launch of AVoD service ITVX, commercial broadcaster ITV’s channels have been given a fresh look, with new channel branding, on-screen presentation and idents rolling out across all on air ...

ITV is to drop its heart idents in favour of short ads featuring its biggest stars, according to the Media Guardian. The Channel 4-style idents will capture stars such as Ant and Dec, Trevor McDonald, ...

ITV has today rolled out its major rebrand across the entire business, including a 'colour-shifting' new logo and refreshed identities for all five of its channels, including ITV1 changing to just ...

ITV has today announced a major forthcoming rebrand across its entire business, including a new logo and refreshed identities for all its channels, including ITV1 changing to just 'ITV'. The new ...

The second series of dating show Take Me Out, which began on ITV1 on Saturday, is being sponsored by Freederm, with 20 second idents having been created by Bray Leino. The idents feature a series of ...

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The creative is the first from M&C Saatchi since winning the Virgin Holidays account in September 2012; the campaign aims to encourage the audience to leave behind the UK’s drab and uninspiring winter ...

Launching on 18 September, during Downton Abbey, the films are based on real-life situations of Aviva customers who have claimed on their insurance, although portrayed by actors. The 10-second idents ...

ITV has refreshed the branding across all of its six linear channels ahead of the launch of new streaming service ITVX next month. According to the broadcaster, the new branding “turns streaming ...