California-based Icon built a 1952 Chevrolet Thriftmaster 3100 pickup that showcases a different approach to the work it’s famous for. While its previous Thriftmaster-based builds (including the one ...

Icon is best known for its restored and re-engineered 4x4s, but the Chatsworth, California company is also heavily into vintage pickups. We were fortunate enough to drive a blue 1952 Chevrolet ...

Los Angeles-based Icon is perhaps best known for Toyota Land Cruiser restomods, but the company has also made 1950s Chevrolet Thriftmaster pickup trucks part of its repertoire. Icon unveiled an "Old ...

Icon is perhaps best known for its meticulous Toyota Land Cruiser restomods, but the Los Angeles-based company works with plenty of other vehicles. Its latest build is a 1950 Chevrolet Thriftmaster ...

ICON 4x4 has unveiled a unique version of their New School Edition TR based on a 1952 Thriftmaster 3100. The ICON New School Edition directly complements the company's already popular Old School ...

Icon has just unveiled its latest ‘Thriftmaster’ pickup truck that it lovingly dubs the ‘Old School Edition.’ The vehicle is based on a 1950s Chevrolet pickup and gets its Thriftmaster name from the ...

If you're from a rural area, there's just something about Chevrolet Advance Design pickups from the late 1940s and early 1950s that conjures up an idealized Norman Rockwell America that never really ...

The guys at Icon are famous for taking old vehicles and giving them complete restorations and modern components underneath. One of their latest products is the Icon Thriftmaster. The vehicle started ...

Anyone interested in owning an old-school pickup stuffed with modern amenities and technology should look no further than Icon. Based out of Los Angeles, California, Icon offers a host of impressive ...

The 1952 Chevy 3100 isn’t a glamorous truck. Far from it, as a matter of fact, because the pickups from that era were designed from the get-go to be workhorses instead of multi-purpose vehicles. In ...

They don’t make ‘em like they used to, so if you got one, make sure you keep it running nice. That’s the idea, at least, and now, Los Angeles-based car customizer Icon is giving us a taste of what ...