A new limited-edition beer is being launched for the Super Bowl this year, complete with an eyebrow-raising ingredient: bear poop. Columbia Sportswear is collaborating with Breakside Brewery to offer ...

This light lager from Columbia Sportswear and Breakside Brewery features notes of berries and honey.

Of course bears do that. But what if something could be made of that scat? It is a ridiculous idea and for Columbia Sportswear, that was the point. For an promotion built around Super Bowl LX, the ...

Add Yahoo as a preferred source to see more of our stories on Google. The shock factor is high, but the mission is clear: Columbia is leaning into its "Engineered for Whatever" platform, aiming to ...

When you imagine cracking open a crisp beer, the last thing on your mind is probably animal excrement, but Columbia Sportswear is, strangely, hoping to change that. The outdoorsy outfitter announced a ...

Add Yahoo as a preferred source to see more of our stories on Google. Columbia Sportswear and Breakside Brewery teamed up to produce a bear scat-infused beer titled Nature Calls. To make the beer, ...