In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising Revenue Study, the next two ...

Speakers from Gray Media, Sinclair, Graham Media and Media Inno share the latest on AI, watermarking, ATSC 3.0 and other technologies helping linear, streaming and digital media deliver more engaging, ...

The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today launched ...

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...

MARKETING-INTERACTIVE is proud to announce the launch of the inaugural Content 360 Awards, a new initiative designed to ...

It's no secret that interactive ads create a tighter bond between consumer and content owner or brand. But content owners want new and interesting interactive advertising models. Patrick Keane, EVP ...

Opinions expressed by Entrepreneur contributors are their own. Marketing has become a billion-dollar business across the United States. Statistics show that companies spent more than $250 billion on ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

Surveyed list with the following information points: Number of interactive marketing employees, number of local employees, interactive marketing percentage of 2023 ...

Samsung Ads Launches New Interactive Ad Format It is the first television manufacturer to offer an in-house interactive ad format, the company reported BrightLine, TripleLift Launch Marketplace for ...