Interactive email campaigns have higher engagement rates when compared to traditional email messages, according to a recent study by Experian Marketing Services. When compared to non-interactive ...

Dynamic email, a new feature that Google is currently rolling out to Gmail, aims to make emails more useful through interactive elements. Several companies, including Google itself, is already taking ...

It has been weeks since Apple’s iOS 10 launched. By now, you’ve likely seen a surprise or two flash through your text messages. It might have been a preview image for a website. It could’ve been a ...

A new large-scale study shows that interactive, tailored text messages can improve medication adherence by 14 percent. "The program results far exceed our expectations with 44 percent refill rate in ...

It has been weeks since Apple’s iOS 10 launched. By now, you’ve likely seen a surprise or two flash through your text messages. It might have been a preview image for a website. It could’ve been a ...