How essential is interactivity to enterprise streaming, and in what ways can it remain engaging and be improved? Simon Ball, Independent Digital Communications Consultant and Program Manager, Olga ...

The streaming business is more competitive than ever. Amid a proliferation of content and viewing devices, battling for consumer attention is tough. Keeping it is even harder. In a market where ...

Messages conveyed on websites may be more persuasive if theses websites are interactive, according to researchers. Messages conveyed on websites may be more persuasive if the websites are interactive, ...

ABSTRACT:Consumers’ perceptions about the interactivity of Web sites are a major concern for online firms. Drawing on previous literature on perceived interactivity and social presence, this study ...

Gary Henderson is the Founder and CEO of Interactivity Marketing. He has spent the last 11 years managing digital marketing in various capacities. He has worked with large brands such as Ford Motor ...

The Interactive Technical Advice and Contracts Unit (ITACU) exists to provide advice on all technical aspects of running a competition, vote or award. They should be consulted at an early stage of any ...