Maybelline New York has announced that K-pop band ITZY will follow in the footsteps of Gigi Hadid and Storm Reid as their newest global spokesmodels. The band—whose members include Yeji, Lia, Ryujin, ...

NEW YORK, March 31. /PRNewswire/. Maybelline New York, the world's leading cosmetics brand, is excited to announce K-pop band ITZY as the newest global spokesmodels to join the Maybelline family.

ITZY is officially the new face of Maybelline New York! On March 31, the American beauty brand announced that the members of ITZY had been named their latest global spokesmodels, making them the first ...

Maybelline New York has kicked-off a new 11.11 campaign featuring K-pop band Itzy. With a distinct interactive ecommerce vibe, the launch video features band members entering a gamified, virtual world ...