JCPenney's "Big Book" catalogs used to span 1,000 pages. — -- In a blast from the past, sort of, JCPenney is bringing back old-school mailings to draw customers to its website and ...

Suddenly the light went on in Plano, Texas! J.C.Penney management now sees the need to have a print catalogue once again. After a five year hiatus the company sees the need for a catalogue that ...

J.C. Penney (JCP) has spent the last year returning to the comforts many of its customers grew to love, such as coupons and sales. Now, another old-fashioned feature is set to return: The store's ...

PLANO, Texas--(BUSINESS WIRE)--Oct. 2, 2003--'Tis that time of year again, when retailers work around the clock and shoppers search for perfect presents for those they hold dear. This year, holiday ...

Five years after discontinuing its "Big Book" catalog, J.C. Penney plans to return to a modified print catalog strategy, finding through analysis that online sales were partly driven by what the ...

PLANO, TX—Nov. 18, 2009—As part of its effort to continually adapt its marketing strategies to meet evolving customer preferences, J. C. Penney Co., Inc. (NYSE:JCP) has taken steps to further reshape ...

Five years after killing off its hefty catalog to focus on the web, J.C. Penney is bringing it back, armed with data showing that many of its online sales came from shoppers inspired by what they saw ...

The "Big Book" is back! J.C. Penney recently announced it was bringing back its popular printed catalog. Sort of. Killed off a few years ago in a bid to save money, the new catalog that will be ...

JCPenney is bringing back its catalog after five years. The brand hopes that mailing out a catalog will attract customers to the home store. JCPenney enjoyed a heyday in the 1990s, when it was the top ...

Add Yahoo as a preferred source to see more of our stories on Google. Gen Z TikTokers are getting a glimpse into the past, thanks to vintage catalogs — and the content is making them nostalgic for a ...