JCPenney is helping you break up with your old jewelry for Valentine's Day. The department store chain will hold a one-day jewelry trade event called The JCPenney Ex-Change on Saturday, Feb. 14.

JCPenney is giving every hopeless romantic a chance to enjoy their Valentine's Day this year. Whether you're single, taken, or somewhere in between, JCPenney is giving all lovers the opportunity to ...

This Valentine’s Day, JCPenney is launching a unique promotion called the “Ex-Change,” inviting customers to trade in jewelry gifts they received from former partners for new pieces. The initiative ...

A diamond may be forever, but that doesn’t require you to hang on to jewelry that has literally and figuratively lost its sparkle. (Think that disastrous gift from the clueless ex-boyfriend.) That’s ...

Valentine’s Day has long been marketed as a celebration of forever love, complete with roses, candlelit dinners and jewelry meant to last a lifetime. But JCPenney is taking a more honest and timely ...

KANSAS CITY, Mo. (KCTV) - Feelings change. Now JCPenney is letting customers change their jewelry too. This Valentine’s Day, the department store is offering what it calls The JCPenney Ex-Change. On ...

This Valentine's Day, JCPenney is rewriting the romance novel. Not every love story lasts forever – and let's be honest, not every piece of jewelry should have to either.