Google’s parent company, Alphabet Inc, has a market cap of close to $1.5 trillion, and it generates a substantial portion of its revenue from advertising on its various platforms and services, ...

The continuing growth and popularity of the internet has created a wealth of new opportunities for trade mark owners seeking to market their goods or services online. The reliance of internet users on ...

To Anand Subramanian, navigating the Web with today's search engines is a model of maddening inefficiency: Instead of going from one logical place to another, a surfer must usually go back to square ...

The courts have yet to resolve when or if search terms used to drive traffic to ad-sponsored sites should be considered trade mark infringement. Jonathan Moskin examines this issue in the context of ...

Twitter is introducing a new ad unit called Search Keywords Ads, which allows advertisers to pay for their tweets to appear in search results for specific keywords. Search Keywords Ads are similar to ...

In August 2015 we reported on the decision of the British Columbia Supreme Court (“BCSC”) in Vancouver Community College v Vancouver Career College (Burnaby) Inc, 2015 BCSC 1470. That decision was ...

Over the past few years, numerous trademark infringement suits have been filed over keyword advertising. Last month, the 10 th Circuit weighed in on this subject, issuing a decision with broad ...

Recently, search engine revenues have rocketed, with pay-per-click (PPC) advertising providing much of the fuel for growth. The other side of the coin: advertisers have been using PPC keyword ...

Google shares a "never-before-seen, under-the-hood" look at its keyword-matching system for search ads. Google Ads' keyword-matching system uses advanced technologies to determine eligibility based on ...

Internet advertising has become a multibillion dollar industry and an essential component of advertising and marketing programmes. But there are still areas of confusion, say Anna Maria Lagerqvist and ...