It takes a resilient ego to put the tools of your trade into someone else's hands and challenge them to do better. But that's the explicit purpose of LEGO IDEAS: to involve the fans in creating brand ...

If you start scrolling through the Lego Ideas website, you’ll probably end up spending hours looking at cool builds. So naturally, that’s exactly what I did, and I ended up finding this amazing remote ...

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

Last week at CES, Lego introduced its new Smart Play system, with a tech-packed Smart Brick that can recognize and interact ...

The LEGO Ideas line celebrates the creativity and ambition of LEGO fans around the globe. Builders submit ideas and proofs of concept to LEGO. Fans vote for their favorites, and if a proposed set ...

A new film-focused project has graced the LEGO Ideas website, this time inspired by the classic horror comedy Beetlejuice. LEGO Ideas is a platform where fans can submit their designs to the website.

A new LEGO Ideas set is coming to life as fans can leave that dirt behind and pick up some bricks with the LEGO Ideas Mineral Collection. The set features 880 pieces and is designed for adult ...

Get ready for 80s fun as LEGO Ideas debuts its Gizmo (21361) set, which is a nostalgic tribute to the 1984 cult classic film Gremlins. Gremlins follows a young man named Billy who receives Gizmo as a ...

When it comes to the automotive side, most LEGO Ideas sets are based on supercars, race cars, or just some vehicles we’ve seen in the movies and grown to love. But that isn’t always the case and this ...

Lego retired its highly detailed Tree House in 2024, and Amazon is only retailer still selling the 3,036-piece model.