The LEGO Store is known for hosting fun events and giveaways. This weekend, LEGO Stores are offering a free Mini Lightsaber ...

Last February, Lego transformed its Battersea Power Station store in London into a flower shop. All the flowers were made of Lego Bricks, of course, and employees put together 220 sets to create “Le ...

Star Wars is running a limited-time promotion for LEGO fans to claim a new lightsaber free of charge.

Lego stores around the world are creating interactive experiences showcasing the power of play — from a playable library in China to a restaurant-themed pop-up in Japan — as part of the brand’s new ...