At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is ...

Summary: LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

LEGO unveiled its Smart Brick at CES 2026, introducing NFC-powered interactive builds with lights and sound, set to launch on ...

The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use ...

The humble Lego brick is having a dramatic technological makeover that could transform how kids – and a fair few adults – ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...