At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

Last week at CES, Lego introduced its new Smart Play system, with a tech-packed Smart Brick that can recognize and interact ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

A built‑in accelerometer allows the bricks to sense movement, meaning they can react when tilted, shaken or repositioned. According to Lego, this opens the door to dynamic play, with blocks capable of ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

Summary: LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The ...

LEGO unveiled its Smart Brick at CES 2026, introducing NFC-powered interactive builds with lights and sound, set to launch on ...

The first is a really big one: the LEGO SMART Play system, which launches on March 1, is one of the most significant ...

With price, complexity, and retro references, these are the Video Game LEGO Sets That Prove the Brand Is Targeting Adults ...