Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

When purchasing a bottle of wine, are you more likely to go for the tannins inside the bottle or the stunning visuals that decorate the label? Traditionally, you're supposed to buy wine based on taste ...

Wine labels are designed to catch your eye in a dizzying sea of often-lookalike options, but grabbing for the best-looking label is not the smartest way to shop My mother drilled into me that I should ...

The psychological study from Avery UK reveals the extent to which labels and label design can increase sales and even ignite consumer loyalty. A unique psychological study from Avery UK has revealed ...