Recently, while falling into an eye-makeup internet wormhole (as one does), I had a revelation: Lavender and lilac products look good on absolutely everyone. From Lupita Nyong’o to makeup artist Katie ...

We've already seen pastel purple highlighters taking off this season, and now the color trend is coming for our eyes too. At the recent InStyle Awards, both Demi Lovato and Selena Gomez arrived ...