Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

In the past 12 months, mobile web traffic has surpassed desktop traffic. As consumers use multiple devices to browse the internet, they expect a seamless experience across devices. That’s why focusing ...

Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also ...

Zoho CRM is a Customer Relationship Management (CRM) solution that has over 150,000 customers. It offers key features for lead capture, contact and deal management, communication channels, workflow ...