There’s a popular idea that our brains have two sides with two roles. The left side of the brain is analytical and concerned with facts and figures, whereas the right side of the brain is creative, ...

At the fictional Hogwarts school for witchcraft and wizardry in the Harry Potter series, students are sorted into different school houses by a magic hat based on their personalities. Similarly, in ...

Imagine a team of 10 smart professionals around a whiteboard, brainstorming the next big initiative. When someone suggests turning the ideas into a presentation, only one person volunteers—not because ...

At first glance, this beautiful blue-toned illustration looks like nothing more than a decorative window opening into a surreal cosmic background. But take a closer look: which way is the window ...

Lateralization of the brain—the tendency for the left and right hemispheres to specialize in different functions—underlies the development of a left-to-right mental number line, according to a study ...

Work more effectively with colleagues. Recognize your strengths and blind spots. Make campaigns more creative, grounded, and human. This report shows how different ways of thinking create stronger, ...