For the first time ever, a company pays to promote its competitors’ ads. Yes, that's right. The advertising industry has evolved tremendously in the past few decades, but what just happened in ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 54 min ago By Adrianne Pasquarelli - 2 hours 6 min ago By Lindsay Rittenhouse - 2 hours 42 min ago 2 hours 45 ...

Created by JWT London, the ad sees the girl visiting India to meet an ambitious and entrepreneurial lemon trader in order to become business partners. Andrea Newman, global head of advertising and ...