LinkedIn wants a bigger chunk of the streaming TV ad business. The Trade Desk will be its first demand-side platform partner for connected-TV ads.

(Reuters) -LinkedIn is expanding its video advertising program, adding new publishers and creator-led shows to draw marketing dollars. The Microsoft-owned platform for professionals said on Monday ...

Convincing B2B brands to test LinkedIn Ads is getting easier as Google’s CPCs continue to rise. For its part, LinkedIn has helped make a case for itself with some much-needed updates lately, including ...

It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the ...

Video drives five times more engagement than any other content format on LinkedIn, and video posts are 20 times more likely to be shared than other formats, according to internal data from the ...

LinkedIn is expanding its advertising strategy into connected TV (CTV) by partnering with The Trade Desk. This move allows ...

Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But in reality, small mistakes can add up fast, costing your organization ...

With LinkedIn continuing to transform its platform with video-first features for creators, AI-powered tools for brands, and further integration with connected TV, the Microsoft-owned ...

New research reveals that the B2B customer journey takes 272 days and continues to move outside the realm of the sales ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...