All right, we won’t pretend that putting on lipstick requires a four-year cosmetology degree or the steady hands of a cardiovascular surgeon, but anyone who has ever worn lipstick knows that there’s a ...

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October 31st is right around the corner, and IDK about you, but I’m ready to go all out on my Halloween costume this year. I love Halloween parties, decking out my home in Halloween decorations, and ...

Right now, I have a saved collection of Instagram beauty looks that catch my eye as I'm scrolling—a virtual bow around my finger to remind me to test them out later. When I looked back through what ...

The beauty of celebrities owning their own beauty brands is that they learn tons of makeup hacks to share with their fans. The latest is one that you've probably never tried before. As Teen Vogue ...

Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a ...