A car company's badge is one of the most important decisions it'll make. Manufacturers like Audi, with its four rings, or Mercedes, have kept their badge designs for decades as a point of tradition ...

One of the most iconic marks ever created, Pepsi’s logo has been on a fascinating and tumultuous journey spanning more than a century.

Kawasaki is truly a historic brand, with its existence dating back to the late 1800s. Shozo Kawasaki established the Kawasaki Tsukiji Shipyard in Tokyo, Japan, all the way back in 1878, with the ...

A prancing horse. A leaping jaguar. A three-pointed star. Most of us not only recognize these symbols and the brands they represent, we likely have an emotional reaction (good or bad) to them. Logos ...

Born of a whim, Google’s mutating logo is its most creative asset By 2006, portraits of figures like author Sir Arthur Conan Doyle were more ambitious.Google Contact us at letters@time.com ...

Pokemon logo designer speaks up after 27 years, shares unused designs and says Nintendo gave him a month to draft one of the most iconic logos in history before Red and Blue reveal ...