They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

As Canada’s loyalty landscape undergoes rapid change, from major program relaunches to shifting reward structures, marketers ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...

With restaurant traffic remaining down for a relentlessly long time, frequency has become a bigger focus for most brands. Consequently, loyalty programs have become a bigger battleground because, well ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Gap launches Encore loyalty program across Old Navy, Gap, Banana Republic & Athleta—new tiers, flexible rewards and exclusive ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

BERLIN--(BUSINESS WIRE)--Talon.One has partnered with Shopify to become the only enterprise-grade promotions and loyalty engine to be integrated into the commerce platform provider – maximizing ...