OAKLAND, Calif.--(BUSINESS WIRE)--Just three days after launch, e.l.f. Cosmetics celebrated its second viral hashtag challenge that surpassed one billion views on TikTok, this time with #elfMagicAct.

Elaborate choreographed dances, singing challenges, recipe recreations — TikTok is constantly inspiring users to try something new or show off a hidden talent. But the latest trend might be the most ...

TikTok and its bite-sized videos arrived in the United States as a global version of the Chinese app Douyin. Less than six years later, the social media platform is deeply woven into the fabric of ...