If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Toys are a source of pure magic. Whether they’re used for make ...

Which Magic Mixies toy is best? Magic Mixies are great for kids who love interactive toys and craft time. Mixies are fluffy plush toys with big sparkling eyes, little horns and a gemstone on the ...

Licensing agency WildBrain CPLG has secured its first wave of licensees in the US and Canada for Moose Toys’ mega hit, Magic Mixies. These partnerships build on the global success of Moose Toys’ core ...

Continuously changing trends are common in nearly every aspect of life, from fashion to electronics to beauty. Toys also follow this pattern, and this season’s hottest toys all have one thing in ...

For this week’s “Don’t DillyDally,” we’ve surfaced a range of things we’re sure will sell out, including the first drop of Ikea’s 80th-anniversary collection, the newest interactive toy from Magic ...

NYC dad Ernest Baker wanted to make magic happen for his five-year-old daughter Frances this Christmas. And all his doe-eyed darling wanted was the spellbinding, mist-making Magic Mixies Magic ...

Since time immemorial, toy trends have been informing what will be the hottest holiday gift every year. From Cabbage Patch Kids to Beanie Babies to the infamous Tickle Me Elmo craze, there's always ...

Laurie Schacht, chief toy officer for the Toy Insider, joins TODAY with Hoda & Jenna to reveal this year’s hottest toys, including bumper cars from Walmart, a kid-size exercise bike, a children’s ...

WildBrain CPLG has partnered with Moose Toys to handle representation of the toy company’s Magic Mixies Magic Cauldron brand and its planned line extensions. Through the deal, WildBrain CPLG will ...