As skepticism rises, Rare Beauty’s data-backed mental health work shows that authentic impact still resonates with Gen Z.

From natural skincare to signature fragrances, our team shares the female-founded beauty brands they rely on each and every day ...

The tough economic challenges from last year have bled into 2026 with harsh consequences, with beauty businesses Malin + Goetz, Gwen Stefani’s GXVE, Claire’s UK, CoverFX, Mally Beauty and Sak’s Global ...

The line was launched in 2022 and featured the singer's iconic red lipstick ...

For our 'Behind The Beauty' series, we're spotlighting the beauty founder who is redefining clean makeup for melanin-rich, ...

Brands in 2026 don’t just need to show up in the right moments. They need to align in the right way, as part of the cultural ...

There's no better market for a sunscreen company than golfers—and Supergoop's product that feels more like a luxury than a chore.

Beauty brands are sharing social media content from creators, helping women feel seen. But in the beauty industry, it’s more than just making sales, it’s building a community, as well. Beauty and ...

If there's one makeup brand with an impressive roster of celebrity endorsements, it's Laura Geller. This popular brand offers cosmetics and skin care specifically formulated for mature skin, and we've ...

Grant shares her journey of crafting immersive experiences that foster deep emotional connections through Redoux.

The TikTok viral duo’s new platform, Leaked Labs, aims to fast-track beauty innovation into consumers hands by delivering early access drops of high-potential formulas directly from partner labs and t ...

A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for ...